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AKSI GAJAH KECIL Tata Ace EX2 Uphill Challenge 2015

A challenge to demonstrate the 700cc diesel engine uphill capability

Jakarta, December 19 2015 – Tata Motors Distribusi Indonesia (TMDI), as Authorised Agent of Tata Motors in Indonesia, constantly supports the ideas of its national dealers to introduce the brand and products all across Indonesia.

“We always support and appreciate marketing program ideas from our dealers. Several local marketing programs from our dealers have even gone to become our national program, of which we adopted in all dealer areas,” said Manoj Arora, Marketing Advisor TMDI.

One of these local programs is the Tata Ace EX2 Challenge 2015, the first Tata Ace EX2 mini diesel 700cc performance test held in a shopping area in Serpong, South Tangerang. This program is to test the uphill capability of Tata Ace Ex2.

“The Tata Ace EX2 Challenge 2015 program with Gajah Kecil action tagline is a performance test program was inspired by a successful program held by our Lampung dealer. A Tata Ace EX2 pulled a big truck and went around the city of Lampung. However, the Tata Ace EX2 Challenge 2015 is slightly different,” said Manoj.

While the people in Lampung can only see pulling of big truck by Tata Ace Ex2, the Tata Ace EX2 Challenge 2015 allows the people to be involved, to personally test the performance of the Tata Ace EX2 700cc diesel engine and check its uphill capability with 1 Ton Load.

“The program’s mission is to debunk a misconception that a small diesel engine can’t go uphill with load. In this program we invite people to try the Tata Ace EX2 filled with a 1 ton payload going up a 20 degree incline trailer ramp,” explained Manoj.

Manoj added that More than 1 Million units of the Tata Ace EX2 have been sold worldwide, of which have been tested and performed well in terrains similar to Indonesia.

“We are confident that the program can increase the interest of the people and SME business owners in both the city and villages,” said Manoj.

“Apart from its excellent capability of negotiating the high gradients, Tata Ace EX2 main advantage is the excellent saving of cost in its operations. As per the feedback of customers and calculations the customer Tata Ace EC2 able save more than 2 Million IDR per month compare to other benzene pickups in Indonesia. If you are carrying small loads upto 1 Ton then this is the ideal Pick up for the Business operations,” explained Manoj.

The Tata Ace EX2 Challenge is a TMDI sustainable program and will be held in 15 cities in Indonesia.

About the Tata Ace EX2

The 700cc diesel engine Tata Ace EX2 was first introduced in Indonesia on September 2015. It is the first affordable mini pick-up in Indonesia, and its fuel efficiency is the best in its class. The back of the Tata Ace EX2 can be easily modified (Karoseri) to carry a variety of payload.

Tata Motors provides its customers with the ‘Peace of Mind’ after sales and customer care program, which covers the Best in Class Warranty Program, 24-hour On-Road Assistance, and 1×24 hour spare parts guarantee (or rendered free). For more information on Tata Motors, please contact the Tata Motors Indonesia Call Center at 0-800-1-828200.

About Tata Motors
Tata Motors Limited is the largest automotive company in India with a consolidated revenue of USD 42.04 billion in 2014-15. Through its subsidiaries and associated companies, Tata Motors operates in the United Kingdom, South Korea, Thailand, South Africa, and Indonesia. Tata Motors owns British premium automaker Jaguar Land Rover, and has a joint venture with Fiat in India. With over 8 million vehicles on the roads of India, Tata Motors is the market leader in both commercial and passenger vehicles in the nation. Tata cars, buses, and trucks are sold in several countries in Europe, Africa, the Middle East, South Asia, Southeast Asia, South America, Australia, CIS, and Russia.
(www.tatamotors.com,www.tatamotors.co.id; follow our Twitter: @TataMotors)

For more information, please contact:
Mr. Kiki Fajar
Public Relations – Manager
PT Tata Motors Indonesia
+62811.158.2409 | fajar.harianto@tatamotors.com | fajar.harianto@gmail.com|