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Tata Super Ace Enthusiasm at IIMS 2013

( Ace Family is one of Tata Motors sales backbone in small commercial vehicle in India and in the global marketplace. )

Jakarta, 23 September 2013 – Tata Super Ace , pick up models with one tonnage capacity diesel engine, Tata Motors Distribution Indonesia ( TMDI ) as Agent licensee ( APM ) Tata Motors in Indonesia has announce that Tata Super Ace will be launched for next up coming months . Super Ace is one of Ace family. Tata Ace first launch in year of 2005 with 0.5 tonnage capacity.

Since then, the famous Ace with its economically operations was developed with ACE HT and Ace EX as first model . In 2010, Super Ace is equipped with a larger engine with 4 cylinders and greater carrying capacity.

In 2012, for the purposes of agile and flexible mobility Ace Zip is developing a series with 1-cylinder diesel engine.

Ace Family is one of Tata Motors sales backbone in small commercial vehicle in India and in the global marketplace

Besides in India , Tata Super Ace has also been marketed in other countries such as ; South Africa, Nepal, Bangladesh and Africa. Since 2005 Tata Super Ace performance has been recognized in India and is evidenced by the volume of sales that the average sold per month by 1.1 million units . Since its launch in India in the year 2010, Tata Super Ace has done two times of facelift.

The superiority of Super Ace are powerfull engine, greater capacity and affordable price . Super Ace has become a favorite among SME and big business because its effective maintenance costs that support the development of small and medium businesses.

In Indonesia , Tata Super Ace has been tested by the certified and trusted professional company and its credibility in the vehicle test.

Most Importantly , Tata Super Ace has passed the homologation process and unit type test in Indonesia. ” We are ready to sell the Tata Super Ace in Indonesia in the coming months . Tata Super Ace is very flexible in meeting the needs of small medium businesses.This includes potentials to used by Public Tranportation which has a high durability and superior comfort for business owners and passengers , ” said Biswadev Sengupta , President Director of TMDI .

Biswadev adding that he was surprised by the enthusiasm of outdoor booth visitors from various background of business, especially owners of public transportation business in Indonesia for Tata Super Ace . Mostly they are interested in passanger capacity of Tata Super Ace that able to accommodate 15 passengers .

” We hope that prospective buyers can be patient to wait for Tata Super Ace. ” said Biswadev Sengupta Prospect of Tata Super Ace in pick up segment is very large. The growth is very big as Indonesia’s economic development . Tata Super Ace is believed to be a new option in its segment , can be a solution to mass transit or to be exclusive feeder.

About Tata Motors
Tata Motors is India’s largest automobile company, with consolidated revenues of $ 34.7 billion in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying globally, Tata Motors is the world’s fifth largest truck manufacturer and fourth largest bus manufacturer and among the top passenger vehicles in India. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.
(www.tatamotors.com; follow our Twitter: @TataMotorsID)

For further information on PT Tata Motors Distribusi Indonesia, please contact:
Mr. Kiki Fajar
Public Relations – Manager
PT. Tata Motors Indonesia
fajar.harianto@tatamotors.com | fajar.harianto@gmail.com|

Mr. Hendri Satrio
Triliant Communications
hendri.satrio@triliantcomm.com