Tata Motors Start Selling Tata Xenon Pick-up in Indonesia

Jakarta, 9 December 2013 Tata Motors Distribusi Indonesia (TMDI), APM of Tata Motors in Indonesia – fully subsidiary of Tata Motors Limited today launched the Tata Xenon Pick-up price in the Indonesia market, with best-in-class looks, operating economics and fuel efficiency. The Tata Xenon Pick-up is suitable for a wide range of commercial applications.

“Tata vehicles are known to offer high value proposition globally, for their utility, ruggedness and fuel-efficiency. With the new Tata Xenon Pick-up, it is our endeavor to offer best value to our customers and hope to further consolidate our position in the growing Indonesia Pick-up market, attracting newer buyers, with the best vehicle experience,” said Biswadev Sengupta, President Director of TMDI

The vehicles 3.0 Litre Turbo Direct-Injection engine, delivers a top speed of 120 kmph with best-in-class fuel efficiency. The powerful gear box of the Xenon is designed keeping mind ruggedness and ease of use.

The Tata Xenon is versatile, with payload options to suit varied business requirements, with the longest-in-class body length of 8’4″. Features like convenient loading height, 3-side drop load body bring ease to day-to-day operations. The vehicle also comes with 2-stage semi elliptical leaf in the rear suspension, designed to give good road grip, balance, secure turning on bends, good high speed control even when heavily loaded, making the new Tata Xenon suited for all applications on all road conditions.

The Tata Xenon also comes equipped with power steering, adjustable steering column, and cushioned bucket seats in the front with adjustable lumbar support. There are conveniently placed utility spaces, clutch foot rest and a mobile charging point.

Designed to meet global safety standards the Tata Xenon offer safety features like the unique 3-layered body construction, crumple zones, a collapsible steering column, central locking, retractable seatbelts and side intrusion beams which will protect passengers in the event of a side impact collision.

The vehicle is matched with commensurate power and comes with 3.0 Liter Turbo Direct-Injection engine, which delivers a top speed of 120 km/h with peak power of 72 Hp and a peak torque of 223 Nm, with best-in-class fuel efficiency. With its flat torque characteristics, the overdrive gearbox, radial tires and an aerodynamic shape, contributes to its high fuel efficiency. With a grade ability of 32%, the vehicle will also prove highly reliable in hilly terrains of Indonesia.

“We are proud to announce the selling our commercial vehicles started with Super Ace 3 weeks ago and followed by Tata Xenon Pick-up today. Tata Xenon is product with best-in-class styling, performance, value, superior quality, comfort and safety. Providing the overall performance of an efficient work-horse with best peace of mind after sales program of Tata Motors Indonesia,” said Biswadev Sengupta, President Director of TMDI.

About Tata Motors
Tata Motors is the biggest Indian car manufacturer with consolidated revenue of USD 34.7 billion in 2012-13, and is ranked the fourth biggest truck and bus manufacturer in the world. Through its subsidiaries and affiliates, Tata Motors is operating in the United Kingdom, South Korea, Thailand, Spain, South Africa, and Indonesia. Tata Motors owns British premium automaker Jaguar Land Rover, and is also involved in a joint venture with Fiat in India.
With more than 7.5 million Tata Motors vehicles running on the roads of India, Tata Motors Limited has become a market leader in each segment of the commercial vehicle industry, and is one of the frontrunners in the passenger vehicle industry covering the compact, mid-sized cars, and multifunction segments. Cars, buses and trucks manufactured by Tata Motors have been distributed in various countries in Europe, Africa, the Middle East, South Asia, Southeast Asia, South America, and the Russian Federation.
(www.tatamotors.com; follow our Twitter: @TataMotorsID)

For further information on PT Tata Motors Distribusi Indonesia, please contact:
Mr. Kiki Fajar
Public Relations – Manager
PT. Tata Motors Indonesia
fajar.harianto@tatamotors.com | fajar.harianto@gmail.com|

Mr. Hendri Satrio
Triliant Communications
+62816.193.0126 |hendri.satrio@triliantcomm.com