Tata Prima – World Class Truck now in Indonesia

Jakarta, 18 September 2014 – Tata Motors Distribusi Indonesia (TMDI), a full subsidiary of Tata Motors Ltd, India’s largest global automotive company and Authorized Agent of Tata Motors in Indonesia, unveiled World Class Tata Prima Tractor Head, at the 22nd Indonesian International Motor Show 2014 (IIMS) held in JI Expo Kemayoran, Central Jakarta.

In an effort to bring the concept of ‘The way the world trucks’, Tata Motors introduced the Tata Prima in 2009, with technical inputs from across the world – an Italian cab design, engine technology from the USA and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combined with Swedish precision on a robotic weld line, hence also referred to as the ‘World’ truck.

A multiple award-winning range of trucks from Tata Motors, the Tata Prima range includes multi-axle trucks, tractor-trailers and tippers, apt for several applications, thus meeting varied end-user requirements, in terms of comfort, driving dynamics and economy, boasting outstanding material durability and build quality as well as the lowest overall operating costs.

The Tata Prima has raised the bar in the trucking scene, right from its cabin features, power-to-weight ratio, safety aspects, advanced technologies, quality and reliability, return on investments, and hence is still the best truck range available.

Tata Prima is the ideal trucking solution, keeping in mind all important aspects of the trucking business and most importantly the profitability of a fleet business, uncompromisingly designed for long-distance transport.

Besides focusing on the mechanics of the vehicle, the uniqueness of the Tata Prima is that its cab focuses on driver comfort. The cockpit of the Tata Prima is both functional and attractive with a separation in terms of the working and living area. The smartly designed dashboard is attractive and can be comfortably accessed by the driver.

The cabin is air-conditioned, with roomie occupants’ space, includes reclining seats, arm-rests, an adjustable steering system, music system, with Global Positioning System (GPS), ABS and many other feature for driver comfort, Safety and convenience. Tata Prima has world class common rail engine technology which give long durability, better performance as well as excellent fuel mileage, inturn reducing the cost of operations and increasing the profitability of the customers. With the range extending up to 49 tonnes and engine options up to 380 bhp, the Tata Prima is an ideal work horse for movement of goods and material across distances.

Biswadev Sengupta: “IIMS 2014, is strategic place to introduce more Tata Prima range. From 2012 we have already showcase Tata Prima range and the enthusiasm is growing until now. Tata Prima is a strong world truck. A combination of increased productivity and longer life makes the Prima range an indispensable asset. Indonesia will able to enjoy performance of world truck vehicle, Tata Prima soon,” said Biswadev Sengupta.

About Tata Motors

Tata Motors is the biggest Indian car manufacturer with consolidated revenue of USD 34.7 billion in 2012-13, and is ranked the fourth biggest truck and bus manufacturer in the world. Through its subsidiaries and affiliates, Tata Motors is operating in the United Kingdom, South Korea, Thailand, Spain, South Africa, and Indonesia. Tata Motors owns British premium automaker Jaguar Land Rover, and is also involved in a joint venture with Fiat in India.With more than 7.5 million Tata Motors vehicles running on the roads of India, Tata Motors Limited has become a market leader in each segment of the commercial vehicle industry, and is one of the frontrunners in the passenger vehicle industry covering the compact, mid-sized cars, and multifunction segments. Cars, buses and trucks manufactured by Tata Motors have been distributed in various countries in Europe, Africa, the Middle East, South Asia, Southeast Asia, South America, and the Russian Federation.
(www.tatamotors.com; follow our Twitter: @TataMotorsID)

For further information on PT Tata Motors Distribusi Indonesia, please contact:
Mr. Kiki Fajar
Public Relations – Manager
PT. Tata Motors Indonesia
fajar.harianto@tatamotors.com | fajar.harianto@gmail.com|

Mr. Hendri Satrio
Triliant Communications
hendri.satrio@triliantcomm.com