Tata Prima – the Prima donna at Tata Motors Booth at GIIAS 2017

Ice BSD, 16 August 2017 – GIIAS event has run for 5 days and Tata Motors Distribution Indonesia (TMDI) as Tata Motors Authorized Brand Holder and distributor in Indonesia has received a very positive response from visitors.

TMDI President Director Biswadev Sengupta stated that the positive response came with improving commodity prices and the increasing need for heavy duty trucks for mining and infrastructure development.

Biswadev added, that the positive response was also a sign of increasing trust in Tata Motors heavy duty trucks especially Tata Prima from businessmen who desire to have a strong global truck with lowest TCO (Total Cost of Ownership).

Based on data from TMDI dealers who are serving visitors at the TMDI booth at GIIAS 2017, even though it’s a new product range, Tata Prima has received a very encouraging response with as many as 20 units booking, within 5 days of GIIAS 2017.

“We are very optimistic that Tata Prima booking number will increase as well as our other products,” said Pankaj Jain, Director of Sales & Marketing, TMDI.
Meanwhile at GIIAS 2017, the other Tata products like its ever popular pickup range consisting of Ace Ex2, Super Ace & Xenon RX, and Light Trucks consisting of Ultra and LPT 913 Tipper, Xenon XT Double cabin and the LP 713 Bus continue to draw a very good response.

About Tata Motors:
Tata Motors Limited, a USD 42 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks, and defense vehicles. As India’s largest automobile company and part of the USD 100 billion Tata group, Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar & Land Rover in the UK and Tata Daewoo in South Korea.

In India, Tata Motors has an industrial joint venture with Fiat. Engaged in engineering and automotive solutions, with a focus on future-readiness and a pipeline of tech-enabled products, Tata Motors is India’s market leader in commercial vehicles and among the top in passenger vehicles with 9 million vehicles on Indian roads.

The company’s innovation efforts are focused on developing auto technologies that are sustainable as well as suited. With design and R&D centers located in India, the UK, Italy, and Korea, Tata Motors strives to pioneer new products that fire the imagination of GenNext customers. Abroad, Tata Motors cars, buses, and trucks are being marketed in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

For further information about TMDI, please contact:

Kiki Fajar
Corporate Communications Head
PT. Tata Motors Distribusi Indonesia
fajar.harianto@tatamotors.com | fajar.harianto@gmail.com