Tata Entrepreneurs

Jakarta, August 22 2015 – Tata Motors Distribusi Indonesia (TMDI)– Authorised agent of Tata Motors vehicles and subsidiary of Tata Motors Ltd, shows its commitment in supporting the small and medium sized young entrepreneur community by providing efficient transportation solutions, the Tata Super Ace 1400 cc diesel and Tata Ace EX2 700 cc diesel pickups.

“There are more than 50 million active SMEs in Indonesia covering various industries, and within the past two years the food-truck business is trending. We see a match between our products and the need for smart and strong vehicles for this segment,” said Pankaj Jain, Marketing Director and Distribution of TMDI.

Moreover, Pankaj revealed that the Tata Ace EX2 has all the key elements of a commercial vehicle aimed for serving rural and farming communities as well as small businesses in the city. The vehicle is fuel efficient, powered by a reliable diesel engine, has low operational cost, and affordable genuine spare parts. Since its launch in India in 2005, Tata Ace has sold more than 1.3 million units globally.

The Tata Ace EX2 is also aimed for the rural farming segment, and Pankaj explained that with the economic rise of Indonesia’s provinces will surely impact its villages. This is a great opportunity for Tata Motors to provide suitable farming transportation solutions, which can also be vehicles to support entrepreneurship in rural communities.

Meanwhile, for the cities TMDI aims to collaborate with food-truck communities and micro businesses. “We guarantee that Tata Motors vehicles have the lowest cost of ownership in its class. Our customers will reap many benefits, including reliable after sales service,” said Pankaj

TMDI currently has 16 3S (Sales, Service, Spare parts) dealers and 60 2S (Sales and Service) facilities in Indonesia. To assure the convenience of mobile business entrepreneurs, TMDI in cooperation with a reputable car modification house (Karoseri) is ready to accept customised orders according to the needs of the customer.

Christian Sugiono, owner of a Tata Ace EX2 converted into a mini food-truck, commented that the Tata Ace EX2 is perfect for SMEs starting a mobile culinary business due to its affordable price and is sufficiently powered by a 700cc diesel engine. Diesel fuel is cheaper and more efficient, and matched with affordable Tata spare parts the Tata Ace EX2 offers many advantages for entrepreneurs.

Tata Motors provides the ‘Peace of Mind’ program for its customers. 24-hour on-road assistance, Best in Class Warranty and 1×24 hour spare part availability guarantee (or rendered free). For more information, please contact Tata Motors Indonesia Call Center 0-800-1-828200

About Tata Motors
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,62,796 crores (USD 42.04 billion) in 2014-15. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.
(www.tatamotors.com,www.tatamotors.co.id; follow our Twitter: @TataMotors)

For more information, please contact:

Mr. Kiki Fajar
Public Relations – Manager
PT Tata Motors Indonesia
+62811.158.2409 | fajar.harianto@tatamotors.com | fajar.harianto@gmail.com|

Mr. Hendri Satrio
Dreya Communications
+62816.193.0126 | hendri.satrio@dreyacomm.com