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Tata Motors Enters Surakarta’s Car Rental Industry

Chosen by the Surakarta Car Rental Association for its global reputation and strong guarantee commitment


Surakarta, 21 May 2014 : PT Tata Motors Distribusi Indonesia (TMDI), a subsidiary of Tata Motors Ltd, and as Authorised Agent of Tata Motors in Indonesia, announced the handover of 15 units of Tata Vista to the Surakarta Car Rental Association (AREMSO) through the Tata Motors 3S dealer in Surakarta, PT Tata Mandiri Sentosa (TMS).

“It is such an honor for TMDI because our dealer, Tata Mandiri Sentosa, has deliverd the first eight units of Tata Visat to AREMSO,” said Pankaj Jain, Marketing and Distribution Director of TMDI.

Pankaj also said that the Tata Vista is an economical, comfortable and sporty hatchback, and comes with plenty of features that will spoil consumers. He is also confident that the Tata Vista operated by AREMSO in Solo will be an effective marketing tool to promote Tata Motors’ global quality for the Indonesian people, especially in Surakarta. AREMSO focuses its operations for both domestic and international visitors of Surakarta.

Tata Vista has a spacious cabin and boot, and can accommodate the needs of couple tourists or a young family with children. Tata Vista offers value for money, which is very relevant for the needs of the car rental industry. Moreover, Vista offers a smooth and comfortable ride. The Vista is also equipped with safety and entertainment features, not to mention being durable, a key quality of Tata Motors. The maintenance cost of the Vista is the most affordable in its class due to the relatively lower spare parts price.

Agus Mardi Widodo, Vice Chairman of AREMSO said that AREMSO chose the Tata Vista because Tata Motors is an automotive company with a global reputation, especially with an impressive after sales service commitment. “AREMSO members have high interest in the Vista. Soon AREMSO will receive another five units from TMS,” said Agus.

About Tata Motors

Tata Motors is the biggest Indian car manufacturer with consolidated revenue of USD 34.7 billion in 2012-13, and is ranked the fourth biggest truck and bus manufacturer in the world. Through its subsidiaries and affiliates, Tata Motors is operating in the United Kingdom, South Korea, Thailand, Spain, South Africa, and Indonesia. Tata Motors owns British premium automaker Jaguar Land Rover, and is also involved in a joint venture with Fiat in India.

With more than 7.5 million Tata Motors vehicles running on the roads of India, Tata Motors Limited has become a market leader in each segment of the commercial vehicle industry, and is one of the frontrunners in the passenger vehicle industry covering the compact, mid-sized cars, and multifunction segments. Cars, buses and trucks manufactured by Tata Motors have been distributed in various countries in Europe, Africa, the Middle East, South Asia, Southeast Asia, South America, and the Russian Federation.
(www.tatamotors.com; follow our Twitter: @TataMotorsID)

For further information on PT Tata Motors Distribusi Indonesia, please contact:
Mr. Kiki Fajar
Public Relations – Manager
PT. Tata Motors Indonesia
+62811.158.2409 | fajar.harianto@tatamotors.com | fajar.harianto@gmail.com|

Mr. Hendri Satrio
Triliant Communications
+62816.193.0126 | hendri.satrio@triliantcomm.com

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