Tata Motors Stay Aggressive in 2014 and 2015

Jakarta, 25 November 2014 – Tata Motors Distribusi Indonesia (TMDI), full subsidiary of Tata Motors Ltd, India’s largest global automotive company and authorized agent of Tata Motors in Indonesia is becoming more aggressive in developing its presence in Indonesia. From the end of 2014 to March 2015, TMDI will announce around eight to ten new 3S dealers in Java and Sumatra taking the total count to around 20 3S dealerships.

“The company’s forward trajectory is solid. Our dealership network is growing as fast as the company had planned, and now we shall be soon ready to serve many new locations. We are overwhelmed and touched by the support and faith being shown by the dealer community to our products and our business model and practices. Sales of Tata Motors products, both passenger and commercial vehicles, are improving. We are sure our diesel dominated lineup will continue to pick up sales in Indonesia,” said Biswadev Sengupta, President Director of TMDI.

Biswadev added that the company’s priority is to build brand reputation and development of comprehensive Sales, Service, and Spare parts (3S) dealer network are still on the track. “The 3S network is being supported by a network of 2S (Service and Spare parts) outlets of which 39 are already in operation and many more are in the pipeline. Offering the best customer support through its unique Peace of Mind program is a core brand promise from Tata Motors,” added Biswadev.

TMDI has been relentless in developing and activating its brand, including by participating in the Indonesian International Motors Show (IIMS) 2014. “We are consistently doing brand activations, such as tied up with Carrefour in ‘shop and win’ program as part of our national scale campaign, and doing our initiative to do an event called Tata Gerebek Pasar which is Tata Motor’s commercial vehicle campaign on a provincial level.”

In early of November Tata Motors also sponsored a Healthy Walk program in Purwokerto, Central Java, on 9 November where over 5,000 people participated in the event. The Healthy Walk was organized by Djoko Motors 3S Tata Motors dealer in Purwokerto and the Rotary Club, and was fully supported by TMDI. This was to create awareness about Thalassemia and fund Thalassemia prevention counselling.

On 21 to 23 November TMDI took part in the Franchise Expo and Business Concept held in the SMESCO building, Jakarta. The aim is for Tata Motors to strengthen its position as the commercial vehicle of choice for Indonesian SMEs. A converted car-store – MOKO (Mobil Toko) Tata Ace EX2 (Indonesia’s first mini diesel pick up in Indonesia) was showcased in the event, where entrepreneurs can see and experience the vehicle directly.

Tata Motors has carried forward its signature CSR program of Inspiraksi with two projects in Karawang and Sidoarjo going off the ground. One more project in Sumbawa is scheduled to be handed over in next month. This exhibits the Strong Commitment and Strong Relationship facets of Tata Motors’ Play Strong theme in Indonesia remarked Biswadev,

About Tata Motors

Tata Motors is the biggest Indian car manufacturer with consolidated revenue of USD 34.7 billion in 2012-13, and is ranked the fourth biggest truck and bus manufacturer in the world. Through its subsidiaries and affiliates, Tata Motors is operating in the United Kingdom, South Korea, Thailand, Spain, South Africa, and Indonesia. Tata Motors owns British premium automaker Jaguar Land Rover, and is also involved in a joint venture with Fiat in India.With more than 8 million Tata Motors vehicles running on the roads of India, Tata Motors Limited has become a market leader in each segment of the commercial vehicle industry, and is one of the frontrunners in the passenger vehicle industry covering the compact, mid-sized cars, and multifunction segments. Cars, buses and trucks manufactured by Tata Motors have been distributed in various countries in Europe, Africa, the Middle East, South Asia, Southeast Asia, South America, and the Russian Federation.
(www.tatamotors.com; follow our Twitter: @TataMotorsID)

For further information on PT Tata Motors Distribusi Indonesia, please contact:
Mr. Kiki Fajar
Public Relations – Manager
PT. Tata Motors Indonesia
fajar.harianto@tatamotors.com | fajar.harianto@gmail.com|

Mr. Hendri Satrio
Triliant Communications
hendri.satrio@triliantcomm.com