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New marketing theme of Tata Motors will introduce in GIIAS 2016.  Strengthening Play Strong!

Focusing on product capability and creating reputation as a reliable business partner

Jakarta, 11 Aug 2016 – Tata Motors Distribusi Indonesia (TMDI), a full subsidiary of Tata Motors Ltd has been marketing its products officially in Indonesia since September 2013, so this September 2016 will mark the third year of the company’s presence. Tata Motors has fast evolved since first setting foot in the country, for instance, the company now has 119 touch points consisting of 20 3S (Sales Service & Spare parts) dealers, workshops and parts outlets across Indonesia.

“We started marketing our products since September 2013. The theme we used to launch our products was Play Strong! This consists of Strong Commitment, Strong Products, Strong Customer Care and Strong Corporate Social Responsibility,” said Biswadev Sengupta, President Director, TMDI.

At GIIAS 2016, TMDI is introducing the theme “Think Business. Think Tata Motors” to strengthen the Play Strong approach that has successfully built a strong foundation for TMDI’s commitment in Indonesia. “Think Business. Think Tata Motors” represents the capability of Tata Motors in the commercial vehicle segment and its positioning as a reliable business partner in good and bad times.

“A big thank you to the people of Indonesia for their trust in Tata Motors which has resulted in more than 3,000 units of Tata Motors vehicles being sold in less than 3 years of operation. For Tata Motors commercial vehicle customers, we expect our vehicles to prove their reliability and efficiency and be an asset in expanding their business and profit,” Biswadev Sengupta said.

AboutTataMotors

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of USD 41.6 billion in 2015-16. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe,Africa,the Middle East,South Asia,SouthEastAsia,SouthAmerica,Australia,CISandRussia.
(www.tatamotors.com,www.tatamotors.co.id; follow our Twitter: @TataMotors)

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